Study Tours and Study Presses are very important areas of the activity of the Regional Tourism Organisation of Łódź Voivodeship.
Organising study tours for journalists and tour operators has a great potential and possibilities, and is relatively low-cost if we think of the achieved effects.
In 2009, the Łódź Voivodeship was visited by a total of 32 journalists, writers and tour operators from Germany, Spain, Hungary, the United Kingdom and Italy, who took part in the study tours organised by the Regional Tourism Organisation of Łódź Voivodeship. In cooperation with the Marshal’s Office and the City of Łódź Office, as well as with numerous local authorities, non-government institutions and companies, we could show our guests the most interesting parts of the voivodeship and the most amazing attractions of Łódź.
These visits were reflected in numerous articles in the international press, on the Internet or in the Italian guidebook to the Łódź voivodeship. If The advertising equivalent of the articles in the foreign press only is EUR 700,000.
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